Key Information
Industry: Marketing & Consulting
Target Audience: Marketing Managers, Brand Managers
Aim: Create a unique brand identity for Occam Influence to stand out in a competitive market.
Aim: Create a unique brand identity for Occam Influence to stand out in a competitive market.
Target Audience: Marketing Managers, Brand Managers
Industry: Marketing & Consulting
Key Information
1
Discovery Phase:
We began with a call to understand Occam Influence's vision, values, and target audience, focusing on measurable impact and authentic influencer connections.
1
2
Concept Development:
We explored logo concepts using "O" and "I" to represent Occam Influence, including an icon that forms a face to symbolise connection and approachability.
Refinement:
The client loved the face icon, and after a few adjustments, we finalized the design, embodying relatability and the agency’s mission of genuine influencer connections.
3
Implementation:
We created brand guidelines for Occam Influence, including mockups for business cards and layouts, ensuring a consistent brand experience across all touchpoints.
4
1
Discovery Phase:
We began with a call to understand Occam Influence's vision, values, and target audience, focusing on measurable impact and authentic influencer connections.
2
Concept Development:
We explored logo concepts using "O" and "I" to represent Occam Influence, including an icon that forms a face to symbolise connection and approachability.
3
Refinement:
The client loved the face icon, and after a few adjustments, we finalized the design, embodying relatability and the agency’s mission of genuine influencer connections.
4
Implementation:
We created brand guidelines for Occam Influence, including mockups for business cards and layouts, ensuring a consistent brand experience across all touchpoints.
Enhanced Brand Recognition:
The logo sets Occam Influence apart, telling a memorable story that builds recognition in the crowded market.
Alignment with Brand Values:
The face icon reflects the brand’s mission of fostering genuine connections.
Icon with Meaning:
The logo combines "O" and "I" to form an abstract face, symbolising influence, personal connections, and relatability in marketing.
"I couldn't recommend Morgane more! She was able to help us take our ideas and turn them into an amazing logo that fit our brief. She gave us constant communication and was great at fitting into our schedule to turn things around so quickly. If you're looking for great designs and colours, don't think twice about working with Morgane!"
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