1
Discovery Phase:
We had a discovery call with Jay to understand the brand's vision and mission to expand into clothing and accessories.
2
Concept Development:
Based on the brief, we focused on creating the "J" and "K" for the main design, aiming for a simple, clean, and recognisable look.
3
Refinement:
The client was pleased with the logo design but wanted to explore merging the two concepts, as shown above. However, they decided to stick with the original design.
4
Implementation:
We created brand guidelines for Jay Kollection, including mockups ensuring a consistent brand experience across all touch points.
![jk-bnnbbbojnnjjj6]xx.png](https://static.wixstatic.com/media/c48817_fb02b372bda247d7940a88b9537f5773~mv2.png/v1/fill/w_980,h_980,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/jk-bnnbbbojnnjjj6%5Dxx.png)
Aim: Creating a modern identity that connects with a broader audience and supports growth.
Target Audience: Fashion-forward individuals, passionate about sneakers, streetwear, and trendy apparel.
Industry: Retail
Key Information
1
Discovery Phase:
We had a discovery call with Jay to understand the brand's vision and mission to expand into clothing and accessories.
1
2
Concept Development:
Based on the brief, we focused on creating the "J" and "K" for the main design, aiming for a simple, clean, and recognisable look.
Refinement:
The client was pleased with the logo design but wanted to explore merging the two concepts, as shown above. However, they decided to stick with the original design.
3
Implementation:
We created brand guidelines for Jay Kollection, including mockups ensuring a consistent brand experience across all touchpoints.
4
Key Information
Industry: Retail
Target Audience: Fashion-forward individuals, passionate about sneakers, streetwear, and trendy apparel.
Aim: Creating a modern identity that connects with a broader audience and supports growth.
Modern and Timeless Identity:
The new "JK" logo is clean, recognisable, and timeless, evolving with the brand as it grows and expands.
Scalability for Future Growth:
The simple logo design allows easy scalability, supporting future expansions
Enhanced Professionalism:
The rebrand elevates Jay Kollection, presenting it as a premium fashion destination that connects with stylish consumers.
"Contacted Lusive to redesign my business logo and I'm beyond happy with the final result, pays attention to detail and brought my vision to life. Can't thank you enough."
"Contacted Lusive to redesign my business logo and I'm beyond happy with the final result, pays attention to detail and brought my vision to life. Can't thank you enough."
Lusive
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